
In 1974, Gough Whitlam cut the ribbon on a new Rank NEC factory in Penrith, cementing Australia’s place in the colour TV boom. The plant would produce thousands of sets for eager households, fuelling jobs and local manufacturing.
As Whitlam toured the facility, shaking hands with Japanese executives and inspecting the production line, the event ended with a theatrical flourish – a bodybuilder stepping forward to strike a massive gong, the unmistakable trademark of the Rank Organisation. With that, Australia’s colour TV rollout was making noise.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.