
Digital clock radios became very popular in the 1970s, allowing users to wake up to the radio in the mornings rather than a loud intrusive alarm noise.
The item seen here was released by Goldair around 1980. This model is notable for making the radio bands more prominent in the design than the time display.
Due to the rise of smartphones, digital clock radios are rarely made and sold anymore, making this item seem rather quaint.
The National Film and Sound Archive of Australia acknowledges Australia’s Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live and gives respect to their Elders both past and present.